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DVG - Responsive, Conversion-Driven Website and Digital Marketing

DVG Automotive Group is WA’s largest family owned new car and multiple used car dealership, around nine locations in Perth, Western Australia.

Unhappy with their existing website, they were excited at the prospect of a modern responsive website, built with customer conversions and SEO in mind.

DVG deals with several franchisees, including Honda, Hyundai, Toyota, Holden, Volkswagen, Kia, Chrysler, Jeep, Peugeot, Suzuki and Alfa Romeo. Special care was taken in ensuring that conversion funnels were set up for each of these franchise within the new website, both for new and used vehicles.

With their new website, DVG enjoyed a 700% increase in online conversion rate and a 460% reduction of cost-per-acquisition with their online leads.

Several landing pages and content distribution strategies were also set up for DVG to help promote their campaigns, and experienced equal success.