Nicheliving - 'Quit Renting' Campaign
Nicheliving is Perth’s largest affordable new home and land developer. For their latest campaign ‘Quit Renting’, they were interested in including an interactive rental calculator for users with recommendations as to whether they should continue renting property or not, depending on their location, lifestyle and income.
Calculator designs were proposed, as well as designs for a landing page and media advertising for ‘Quit Renting’. Upon approval, all assets were developed and deployed. Special SEO tracking was also placed on the calculator to track user interaction via Google Tag Manager.
The campaign was a huge success, pulling in consumers from all across Perth.