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ATAS - Video Animation & Digital Advertising

Keen to promote the ATAS symbol of approval when users are booking their travel and holiday options, AFTA were happy to launch a short video series across social platforms.

The series of videos were designed and developed with Persona-level Marketing in mind – marketing to a specific branch of consumers rather than mass-market.

With this in mind, several fictional character and 3 videos were created for:

  • Family Frankie (a family travelling)
  • DINK Dan (a couple travelling)
  • Single Sam (someone travelling alone)

The videos were met with huge success, receiving high levels of traffic and interaction.