ATAS - Video Animation & Digital Advertising
Keen to promote the ATAS symbol of approval when users are booking their travel and holiday options, AFTA were happy to launch a short video series across social platforms.
The series of videos were designed and developed with Persona-level Marketing in mind – marketing to a specific branch of consumers rather than mass-market.
With this in mind, several fictional character and 3 videos were created for:
- Family Frankie (a family travelling)
- DINK Dan (a couple travelling)
- Single Sam (someone travelling alone)
The videos were met with huge success, receiving high levels of traffic and interaction.